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Sincere Cider with Bex Pezzullo

Herlinda and Bex. Bex Pezzullo, founder and cider maker of Sincere Cider, is our guest on Brew Ha Ha with Steve Jaxon and Herlinda Heras. Bex started Sincere Cider right at the time of the pandemic. The lockdown started six days after she canned her first batch of cider. She had a 20 year career in event promotion and marketing, and she had a lot of personal contacts whom she had hope would help her at her launch. Instead of that, she ended up employing some friends who were unemployed bartenders to deliver cider. After that, since business

 

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